• Conduct market research to understand customer needs, preferences, and trends.
• Analyze competitor strategies and industry trends to identify opportunities.
• Develop and execute comprehensive marketing plans across digital, social media, and traditional platforms.
• Manage and optimize social media accounts, including content creation, ad campaigns, and engagement strategies.
• Craft compelling content, including blogs, captions, and ad scripts, aligning with Rashova’s values of bold creativity, heritage, and prestige.
• Analyze performance metrics for campaigns and make data-driven adjustments to improve results.
• Collaborate with designers, photographers, and gemologists to create high-quality marketing materials.
• Build relationships with media outlets, influencers, and partners to increase brand visibility.
• Stay updated on industry trends and customer preferences to keep Rashova’s marketing innovative and relevant.
• Adapt marketing strategies for both retail and wholesale markets.

Rashova is seeking a dynamic and experienced Marketing Specialist to lead and execute marketing strategies that enhance brand visibility and drive sales in the luxury jewelry segment. The ideal candidate will be a creative thinker with a strong background in digital and traditional marketing, content creation, and social media management.

• A minimum of 3 years of experience in luxury, fashion, or jewelry marketing.
• Expertise in social media management, digital ads, and SEO.
• Strong storytelling and content creation skills.
• Proficiency in analytics tools such as Google Analytics and social media insights.
• Proven ability to develop and manage campaigns with a strong ROI focus.