Develop and implement marketing strategies:

• Conduct market research to identify customer needs, preferences, and trends.
• Collaborate with cross-functional teams to create effective marketing plans aligned with business goals.
• Define target audiences and develop strategies to reach them effectively.
• Monitor and analyze campaign performance, making adjustments as needed.

Lead marketing campaigns:

• Oversee the planning, execution, and evaluation of marketing campaigns.
• Coordinate with internal teams, external agencies, and vendors to ensure smooth campaign delivery.
• Manage budgets, timelines, and resources to maximize campaign impact.
• Track and report on campaign results, providing insights for future improvements.

Team management:

• Supervise and mentor a team of marketing professionals, providing guidance and support.
• Delegate tasks and responsibilities, ensuring efficient workflow and timely delivery of projects.
• Conduct performance evaluations, identify training needs, and implement development plans.

Brand management:

• Maintain brand consistency and integrity across all marketing efforts.
• Develop and enforce brand guidelines to ensure a cohesive brand image.
• Collaborate with the creative team to create compelling marketing collateral and materials.

Digital marketing:

• Drive digital marketing initiatives, including website content, social media campaigns, email marketing, SEO, and PPC.
• Monitor digital analytics to measure campaign effectiveness and optimize strategies accordingly.
• Stay updated with industry trends and emerging digital marketing technologies.

Stakeholder engagement:

• Build and maintain relationships with internal stakeholders, external partners, and industry influencers.
• Collaborate with sales teams to align marketing efforts with sales objectives.
• Represent the company at industry events, trade shows, and conferences.