Laxmi Group, started up in 1973 from Pokhara, has emerged as one of the noted corporate houses in Nepal and represents Korean auto-major Hyundai in Nepal. Laxmi Group embarked on his business journey in 1976 by establishing Jay Ma Laxmi Confectionary Industry at the Pokhara Industrial Estate. After the success of the confectionary business, company expanded the group further by opening Jaya Packaging Industry in 1988. The company produces packaging items for chocolates, biscuits and soaps, among others. In 1991, the company launched Jaya Polythene Industry. However, the big year for Laxmi Group came in 1995, when three companies— Suva Laxmi, Jay Ma and Laxmi—were merged into a single company known as Sujal Foods, which is credited for the famous chocolate brand Choco Fun, the first of its kind in Nepal. In 2007, the company started production of Sujal Gum chewing gum. Laxmi Intercontinental, a subsidiary Laxmi Group, is also the authorised dealer of Hyundai automobiles in Nepal.