The Nepal Contraceptive Retail Sales (CRS) Project was established in July 1976. Its status was formally acknowledged by the Ministry of Finance in 1978. Financial support was provided by USAID through Westinghouse Electric Inc, USA. The social marketing of Dhaal, Nepal’s first male contraceptive, was inaugurated by Princess Prekshya in May 1978. These condoms were sold through 55 outlets in Kathmandu and generated significant sales from the outset. The project introduced Nepal’s first condom vending machine in Kathmandu in 1980. In January 1983, on the recommendation of the National Commission on Population, CRS was institutionalized as a not-for-profit company, with the Ministry of Health as implementing agency. The CRS/MCH project was converted into a private “social marketing” autonomous company registered under the Company Act 2053 BS, and in 1984 onwards was represented by a bold logo – a boy and a girl nurtured within the protective hands of their parents. Today, CRS is managed by local Nepalese staff and governed by an independent Board of Directors. It is the only social marketing company working as a not-for-profit organization in Nepal.