Job Locations: Kalikot
Department: Sales  & Marketing

Key Skills:

• Strong understanding of marketing principles and brand-building strategies.
• Creative thinking and the ability to conceptualize innovative campaigns.
• Excellent communication and interpersonal skills for collaboration and stakeholder management.
• Proficiency in social media management and digital marketing tools.
• Analytical skills to interpret market data and campaign performance metrics.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously.
• Knowledge of the beverage or FMCG industry is a plus.

Key Responsibilities:

• Develop and implement marketing strategies to enhance brand visibility and drive consumer engagement for Yak Brewing products.
• Plan and execute promotional campaigns, events, and activations that resonate with target audiences and align with the brand's identity.
• Collaborate with sales and distribution teams to ensure effective product positioning and market penetration.
• Conduct market research to analyze consumer trends, preferences, and competitor activities, providing actionable insights for decision-making.
• Manage social media platforms, create compelling content, and drive digital marketing initiatives to build a strong online presence.
• Coordinate with external agencies for designing advertisements, packaging, and promotional materials.
• Monitor marketing budgets, ensuring cost-effective execution of campaigns and adherence to financial targets.
• Build and maintain relationships with key stakeholders, including distributors, retailers, and media partners.
• Track and report the performance of marketing activities, providing recommendations for improvement.

Education Qualification and Experience

• Bachelor
• 4 to 5 years in the related field