• Develop and implement sales strategies to achieve the company's sales objectives.
• Manage and expand the company's modern trade/general trade sales channels.
• Build and maintain strong relationships with key accounts, including retailers, wholesalers, and distributors.
• Conduct regular market research and analysis to identify new business opportunities and stay up-to-date on industry trends.
• Monitor sales performance, identify areas for improvement, and take corrective action as necessary.
• Ensure high levels of customer satisfaction by responding to customer inquiries and resolving complaints in a timely and professional manner.
• Collaborate with other departments, such as marketing and logistics, to ensure effective communication and coordination of sales activities.
• Prepare regular sales reports and present findings to senior management.
• Participate in trade shows, exhibitions, and other marketing events to promote the company's products and services.
• Keep abreast of competitors' activities and recommend appropriate actions to maintain and increase the company's market share.

The Sales Officer will be responsible for managing and expanding the modern trade/general trade sales for an FMCG trading company. The successful candidate will play a critical role in achieving the company's sales objectives by developing and implementing effective sales strategies, managing key accounts, and ensuring high levels of customer satisfaction.

• Requirements:
• Bachelor's degree in business, marketing, or a related field.
• At least 2 years of experience in sales, preferably in an FMCG trading company.
• Strong communication, negotiation, and interpersonal skills.
• Ability to build and maintain strong relationships with customers and key stakeholders.
• Good analytical and problem-solving skills.
• Familiarity with modern trade/general trade sales channels and their operations.
• Proficiency in Microsoft Office and other relevant software applications.
• Ability to work independently and as part of a team in a fast-paced environment.
• Willingness to travel as needed.